This week brought canine-related news (our favorite kind!), with new Second Measure data on Wag and Rover’s sales. As shown above, Rover is at almost 5x the revenue scale of Wag, and is growing more quickly (24% YoY as of Q2, compared to -12% for Wag). The difference in revenue scale is at least partially due to the difference in average order value (AOV) between the two companies. Rover customers spend $105 per visit, as many use the service for overnight boarding, while Wag, which is largely walk-focused, has a $20 AOV.
